The continuing battle over the hearts and minds of Milwaukee travelers between Midwest Airlines (soon to be renamed and merged into Frontier) and AirTran (which previously tried to buy Midwest) has taken an innovative new twist.
This morning, AirTran announced a program in which Midwest Frequent Fliers can donate their miles to charity and then AirTran will match the donation with a like number of miles in their own program, A+ Rewards. If you happen to live in Milwaukee and have 50,000 (or more) Midwest Miles burning a hole in your pocket, this is a great opportunity to donate your miles and then get them back again in AirTran's program.
Of course, it is also a great opportunity for AirTran to convert Midwest frequent fliers over to their program while building support in the community. AirTran gets new, hopefully loyal members and local charities get a nice boost. The big looser is obviously Midwest (aka Frontier soon enough.) A brilliant marketing play by AirTran!
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