Just when you thought there were not enough flash sale sites out there, Expedia has jumped into the fray with a slightly different model. Expedia is calling their program ASAP - a cute moniker for "A Sudden Amazing Price." ASAP offers an even shorter purchase window (12 hours) than industry pioneer Jetsetter.com. In addition, ASAP is open to all consumers rather than the Jetsetter (and others) private sale version which requires registration.
Interestingly, Expedia is promoting ASAP as a short-term program between today and December 17th. Does this mean ASAP is not a long term program? Given the high placement on the Expedia home page and in other places throughout the site, we expect it will be around beyond the holidays...
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