While trolling around Delta.com this afternoon looking to burn some of our hard-earned SkyMiles we came across a new (or re-launched) feature called the SkyMiles Marketplace. SkyMiles members can search for hotels and cars and then use SkyMiles to pay for some or all of the cost of the room or rental. The redemption rates can be a little dear but hey with air redemptions getting harder and harder, it is nice to have another option - particularly one without capacity controls and the like.
A little sleuthing shows that this is another website powered by ezRez. ezRez has been on a terror of late, launching similar pay with miles/points programs with the likes of Starwood, IHG, and United.
One of the coolest features is the slider bar that allows members to choose the mix of miles to cash they want to pay for the hotel or car.
At the rate we've been earning miles lately, it is great to have another way to burn them that doesn't rely on the whims of revenue management!
Tuesday, November 17, 2009
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