Allegiant tries 757s - Aloha Hawaii

Late on Friday afternoon, Allegiant announced they would purchase six 757s. These 757s are Allegiant's first stray from the venerable MD-80s which now make up the fleet.

Allegiant plans to begin flying them later this year from West Coast cities to Hawaii which currently lack nonstop service to the islands. Don't expect to see Allegiant announcing LAX-HNL service - while LAX is a focus city for Allegiant, we expect them to enter the Hawaiian market from smaller cities with less than daily service as is their trademark. We'd expect new service from places like Bellingham, Fresno, Eugene and the like.

This is clearly wonderful news for the Hawaiian hotel market given the massive over-capacity that currently exists. And we expect Allegiant to do well - given the softness in the market, they will be able to negotiate significant discounts on hotels and attractions which will translate into better prices for their consumers and better margins for ALGT.

Clearly, a new market and fleet type is not without risk but this is a company that knows the leisure business better than anyway. It is more of the same formula, albeit with a new aircraft type, that has served them so well in Las Vegas, Orlando and other key leisure destinations.

Anyone who thinks of ALGT as an airline has it all wrong - this is a leisure powerhouse that just happens to be required to file monthly statistics with the DOT.....

Is ALGT (Allegiant Air) losing altitude? Not at all...

Allegiant Air pre-announced Q1 earnings of $1.34 to $1.38 per share this evening - beating analysts' estimates of $1.18 per share. Good news in the airline industry? Yes, really. But ALGT is no American, Delta or even AirTran or JetBlue. Why?

First, this is an airline built for leisure. Flying two or three days a week from Podunk cities with limited other service (no offense, Sioux Falls, Duluth and Bozeman) to key leisure destinations such as Las Vegas, Orlando and the like attracts few, if any business travelers. Business travelers demand frequency - two flights a week just won't cut it - especially when they are to cities with little business demand in the first place (now, no offense to Vegas, St Pete and Orlando.) And where are the larger airlines hurting? Business travelers and international travelers - this is common knowledge. Guess how many of those kinds of travelers show up on ALGT? About zero.

Second, those leisure travelers buy a lot more than just air - they also buy hotel rooms. Lots of them. And guess who makes a margin on those hotel rooms. Yes, Allegiant Air operates as a traditional travel wholesaler - a business the rest of the airline industry got out of years ago. But, if you haven't noticed, the hotel industry is hurting these days - and guess who they are offering great package rates to? Yes, ALGT.

Third, ALGT is really, really cheap. They don't operate complicated hubs. They only fly relatively old (and cheap to acquire) MD-80s. They do the majority of their bookings by far on their own website. And they market in tiny cities - what do you think the cost of marketing is to customers in Springfield, Missouri vs. Chicago? Most of their flights are simple "out and backs" from their key focus cities - they leave in the morning, fly somewhere and return back. No need for crew hotel rooms. Best of all, many of these small cities are so desperate for air service (even if it is to Orlando) they are even willing to contribute marketing funds to ALGT to market their services. Not a bad place to be.

Finally, ALGT is relatively insulated from competition. The major airlines want nothing to do with Vegas right now, much less from Fargo. Several years ago, Northwest got cranky when ALGT began cranking up operations in Fargo, Bismark and other small towns that Northwest has traditionally protected as their turf (code for kept service levels reasonably high but fares off the charts.) Northwest added flights from Sioux Falls, Fargo etc into Vegas but they rapidly proved to be failures. Northwest's costs were too high and they didn't have the packages (read: hotel rooms) that ALGT continues to drive significant margin from.

Of late, some carriers seem to have taken note of Allegiant's success and added competitive service. Alaska Airlines woke up and realized that ALGT was moving significant passengers from tiny Bellingham (~88 miles from hometown Seattle) to Vegas and added three flights per week in direct competition with ALGT. Airtran also seems to be concerned (or has decided imitation is easier than innovation) and has added a bunch of 3 and 4 times weekly service from Orlando to such as Charleston WV, Allentown, Knoxville and Ashville. But these routes have little chance of success. First, neither Airtran nor Alasaka Air have the hotel inventory required to make these routes work in the same way that ALGT does. They also have fundamentally higher costs than ALGT. Finally, who cares? If Allentown gets more service than it can handle (pushing down yields as a result) between Airtran and Allegiant, Allegiant can simply pull up stakes and move the aircraft elsewhere. And, history has shown that, with competition negated, Airtran (or Delta or Northwest) will rapidly depart the market as well. Pity Allentown.