Clicking on the Tell Me More link brought us to the following explanation for the terms. It’s similar to the brand opaque presentation we’ve all seen elsewhere for hotels, but to avoid having the consumer tie it back to a specific flight that would reveal the carrier, the departure times are also masked.
Given the success of this marketing technique on the hotel side, it’s almost surprising that it hasn’t been used sooner on air for all the same reasons. It preserves the general pricing structure for the carrier, and caters to a market segment that values price over convenience and brand.
Will we soon see Expedia commercials with Leonard Nimoy encouraging us to “Name Your Own Fare?”
Guest posted by George Roukas