Friday, June 25, 2010

Travelzoo.com Gets a New Habitat

Today, Travelzoo.com launched a new, fresher homepage. The newly re-designed website offers a much cleaner look and feel and, best of all, the ability to search Travelzoo's deal content.

Previously, finding the deals listed in Travelzoo's weekly top 20 email outside of the email itself was a chore, if not impossible. Now, Travelzoo has (finally) given users a search box (front and center, no less) that allows searching by destination, keyword or using a "deal Locator" that allows you to enter your zip code to find details closer to home - Travelzoo for the staycation set. Mostly theater tickets now, but could this be the start of something bigger - a Travelzoo Groupon model of sorts?

There is also a "where to go now" section on the left that seems to be a destination marketing area. While it looks like editorial content at the start, we think the majority of this content is actually provided by (and probably written by) the destinations themselves - Look at Iceland for example. Thankfully, the deal content on the Iceland landing page is true to the Travelzoo mantra.

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