Tuesday, June 8, 2010

Wyndham takes a Tryp

Wyndham Hotel Group (NYSE: WYN) has announced that they have acquired the Tryp Hotel brand from Sol Meliá Hotels & Resorts. This must be a little trippy for at least a few Wyndham executives as the old Cendant hotel loyalty program was built around "Trip" as in Triprewards.

It is a great deal for Wyndham as it greatly expands their presence in Europe and South America with an additional 91 hotels while remaining true to Wyndham's "franchise only" model of not owning or directly operating.

Tryp hotels will benefit from Wyndham's sales and marketing efforts, loyalty programs and broad centralized distribution platform almost immediately.

Wyndham gains a new, youthful brand ripe for expansion beyond its current European and Latin footprint. And a nice new fee stream. Tryp isn't as hip as Aloft but it will be a pretty nice additional to the Wyndham brand stable. We are waiting for the first Tryp to open in New York.....

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