Wednesday, January 21, 2009

Bad economy leads to strange bedfellows - AirTran and Ritz Carlton! Really?

Wow, things must really be rough at Ritz Carlton - AirTran (not exactly the Ritz Carlton of airlines) is sending out its weekly low-fare email with a huge plug for Ritz Carlton hotels! Talk about brand dysfunction. Marriott, fine, but Ritz, really?

Right there, next to $49 fares to Newport News is and ad encouraging AirTran customers to think about staying at Ritz's resorts! I wonder how many AirTran customers regularly stay at Ritz Carltons....

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