Friday, January 23, 2009

YouTube monetization gone awry - Qantas advertises on footage of US Airways landing in the Hudson

Well, the WSJ is reporting that finally video has emerged showing the harrowing and heroic landing of US Airways flight1549 ditching in the Hudson River last week.

The videos are still quite grainy and it is hard to see the actual landing sequence but better than nothing.

However, what is shocking is the YouTube "overlay" ad from Qantas advertising the new Airbus A380! Its probably not the kind of display Qantas was looking for when they purchased the "airbus" keyword. The USAirways flight was an Airbus A320 so its not hard to see how the mash-up occurred but this example should give e-marketers plenty to think about when designing ad campaigns.

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