Hotels.com's phone number has been splashed prominently all over the site - five places alone above the fold! In addition, the welcomerewards program has really become the centerpiece of the site, taking top billing in the largest font on the page. Both are great differentiators for hotels.com. Deals have also been migrated over to the right hand side of the page and brought up above the fold.The search results pages have also been tuned up nicely as well. Once a user selects a hotel, they are now driven right to the booking/room type selections rather than the old "summary" page which gave information on the property and forced users to scroll down to book.
We are sure there are other enhancements as well - this is just a first pass. Now we need to go back and refresh our browser some more so we can get the new site rather than the old site!
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well isn't this just the introduction of design from int'l POS of HCOM?
ReplyDeleteIt was always expected to happen to conform the brand and this seems to be getting closer.
You really think this new site is better than the current? Fail! I love the current site, it is so different from other junk out there. This new one seems to be going backwards in my book.. just a lot of garbage on the page. Stay with what's working Hotels.Com!
ReplyDeleteI don't like the old or the new site. It needs a complete overall. I still use it all the time though...
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