Thanks to a Facebook posting from our good friend (and recovering airline/OTA exec) Ellen Lee, we found a curious flight display on Kayak this morning...
Try a search for a one-way ticket from SYD to LAX departing on 09/22/2010. The results display a rather expensive flight from "Oceanic Airlines" as below
We won't spoil the fun, but try to book this flight and see where you end up.
Good fun from Kayak (maybe a little morbid given it is a travel site?) and a really interesting viral marketing play.