As we predicted, Continental has just matched Delta and Northwest in offering 500 bonus OnePass miles for new bookings at Continental.com. The offer is effective immediately and goes, not surprisingly, until May 31st.
Why May 31st? That is when the big 3 Online Travel Agencies (Travelocity, Orbitz, Expedia) are all due to sunset their "no air booking fee" promotions - something we also predict won't actually happen.
Could it be that the airlines are actually seeing share shift away from their sites back to the OTAs? We'd imagine it is hard to measure right now with all the noise in the system but it certainly looks like the airlines are starting to pay attention. How long before American and United match?